Advertising

Print Print page   Download PDF PDF image

Overview

Transport Direct's main area of advertising has been through online display advertising and through search engines such as Google.

Online – Search and Display

We plan to continue with using search and some display in 2007/08. These two online elements work well together as users will rarely see a banner ad and memorise a url but will rather go on to search for it in the form of a keyword and complete the action this way. It is often the case that brand terms in particular will benefit greatly from display and/ or other offline activity where people go direct to Google and search for 'Transport Direct'.

Tactical placements of online display ads within relevant environments is essential in order to reach key audiences who are leisure travellers, students, sports fans or business travellers. This has proved to work extremely well to date with our display activity - eg sports sites such as Teamtalk and Lastminute for those travelling/ going on days out. Reaching key audience segments is not something which is able to effectively be done within search as interest areas are not target able.

Exhibitions

Transport Direct has it's own exhibition stand and is willing to consider promoting Transport Direct at conferences and local events.

Transport Direct has exhibited at:
Ideal Home Show
Times Destination Shows
Glasgow Travel Show
Various trade shows

Please contact the Business Development Team: tdportal.business@dft.gsi.gov.uk

Local Government 

A link to the Transport Direct website is currently advertised on the majority of Local Authority websites.  There are opportunities, indeed there already has been, for Transport Direct to be advertised on local transport policies like leaflets, wallet cards and at various roadshows.  We would welcome any opportunities to promote Transport Direct through local regions.

Please contact the Business Development Team to discuss this further: tdportal.business@dft.gsi.gov.uk

Marketing Materials Available

We have a large stock of Transport Direct items that are available free of charge to both promote Transport Direct and provide travel information to the public.

Items available are:

We also have a number of posters available in A2, A3, A4, and Double Royal.  Poster designs available are:

Your days of arguing about directions are finally over

Find all those places that are impossible to find

Go somewhere you've never been and still know where you're going

"I got lost" is no longer a valid excuse

If you would like to order or receive a free sample of any of the above items free of charge then please contact Susannah.johnson@dft.gsi.gov.uk