Smarter choices
Smarter choices are techniques for influencing people’s travel behaviour towards more sustainable options such as encouraging school, workplace and individualised travel planning. They also seek to improve public transport and marketing services such as travel awareness campaigns, setting up websites for car share schemes, supporting car clubs and encouraging teleworking.
- The effects of smarter choice programmes in the sustainable travel towns: full report, 23 March 2010
- The effects of smarter choice programmes in the sustainable travel towns: summary report, 22 February 2010
- Smarter choices – changing the way we travel: main document
- Smarter choices – changing the way we travel: case study report
- Making smarter choices work
- Smart moves
- Review of the take-up of smarter choices in local transport plans
Travel plans
A travel plan is a package of measures produced by schools or employers to encourage parents or staff to use alternatives to single-occupancy car-use. Such a plan for example, could include: car sharing schemes; a commitment to improve cycling facilities; a dedicated bus service or restricted car parking allocations. It might also promote flexible-working practices such as remote access and video conferencing.
Travel plans can offer real benefits not only to organisations, pupils and/or employees, but also the community that surrounds it. They may help relieve local parking or congestion problems or improve public transport connections across the area. They may also relieve stress by reducing delays, or providing the opportunity for staff to cut their travel commitments by working from home on occasion.
