Think!

Research: 2007 onwards

The levels of public awareness and recognition of the Department for Transport's THINK! road safety publicity campaign is tracked by monthly surveys of the general public. The surveys also monitor attitudes to key road safety issues and measure the impact of THINK! on these attitudes and on the public's knowledge of road safety. The surveys are carried out on behalf of the DfT by the independent research company BMRB.

In 2005, child advertising tracking research was introduced to evaluate the awareness and impact of the child road safety campaign. The research is carried out by independent research agency Childwise and the results can be found below and in "Research: pre 2007".

2008

October: Parental Road Safety Advertising (CopyCat) Tracking Report (Adobe Acrobat - 3.4mb)
October: Parental Road Safety Advertising (CopyCat) Tracking Presentation (MS PowerPoint - 2.4mb)

July: Drink Drive Report (Adobe Acrobat - 248kb)

May: Seat belts Strategic Developemnt Research (Adobe Acrobat - 227kb)

April: Post Speed (Adobe Acrobat - 672kb)

2007

December: CopyCat advertising tracking  (MS PowerPoint - 1,657kb)
November: Driving for work research (MS PowerPoint - 2,190kb)
September: Motorcycles BSB mid-season report  (MS PowerPoint - 1,645kb) 
September: Teenage road safety advertising tracking (MTV)  (Adobe Acrobat - 2,247kb) 
September: Post Drink Drive / post Speed / post Mobiles survey  (Adobe Acrobat - 1,047kb) 
July: Pre Drink Drive / post Speed / post Mobiles survey  (MS PowerPoint - 308kb) 
May: Teenage road safety advertising tracking  (Adobe Acrobat - 1,827kb) 
April: Motorcycles advertising tracking  (MS PowerPoint - 1,024kb) 
April: Teen road safety advertising tracking  (MS PowerPoint - 4,862kb) 
March: Drink Drive strategic development research  (MS PowerPoint - 1,937kb) 
March: Child road safety advertising tracking  (MS PowerPoint - 281kb) 
February: Child, Teen and Parent attitudinal research  (MS PowerPoint - 89kb) 
February: Child, Teen and Parent qualitative research  (MS PowerPoint - 89kb) 
January: Post Drink Drive campaign  (Adobe Acrobat - 559kb)