Think!

The facts

Motorcyclists are 57 times more likely to be injured in serious or fatal crashes than car drivers.
 
In 2008 493 motorcyclists died and 5,556 were seriously injured in road collisions in Great Britain.
 
Injuries to motorcyclists are far out of proportion to their presence on our roads. Motorcyclists are just 1% of total road traffic, but account for 19% of all road user deaths.  (Source: Reported Road Casualties Great Britain 2008).

Typically around three-quarters (75%) of motorcycle KSIs occur in collisions involving another vehicle (usually a car).  In 2008, just over half (51%) occurred in collisions at junctions, with the remainder of KSIs occurring either in crashes with other vehicles away from junctions (24%) or in single vehicle incidents (25%) .

THINK! motorcycles strategy

The new THINK! motorcycles strategy is supported by national communications campaigns aimed at drivers and motorcyclists.

The national campaign divides into two strands of communications by getting:

 - Car drivers to notice motorcyclists on the road by thinking more about the person riding the motorcycle.

 - Motorcyclists to take steps to manage and reduce their own personal risk.

Register for a free motorcycle ride

To coincide with its new motorcycle safety campaign Named Riders, THINK! has partnered with the Get On campaign to encourage drivers to try out being a biker and help give them a better understanding of bikers' road experience.

If you'd like to see the road through a motorcyclist's eyes with a free riding experience at one of more than 100 UK centres, click here and follow the instructions to register.