Think!

The facts

If you drive at twice the legal alcohol limit you are at least 30 times more likely to cause a road crash, than a driver who hasn't been drinking.

Any amount of alcohol affects your ability to drive. There is no foolproof way of drinking and staying under the limit, or of knowing how much an individual person can drink and still drive safely.

Each person's tolerance to alcohol depends on a range of factors including:

• weight
• gender
• age
• metabolism
• current stress levels
• whether they have eaten recently
• amount of alcohol

So the only safe option is not to drink alcohol if you plan to drive, and never offer an alcoholic drink to someone else who is intending to drive.

THINK! strategy for drink driving
The THINK! strategy for drink driving is to remind all drivers of the personal consequences of drink driving, and that a drink driving conviction can ruin your life.

Our campaigns focus on the 'moment of doubt' around the second pint, when drivers are considering whether or not to have another drink.

Our work with partners in the pub environment takes a different approach. It aims to improve the night of designated drivers by providing them with soft drink offers and other benefits during their night out. Please see the 'Partners' tab above to find out more about our partners.