Think!

The facts

• In 2007 on average 37 children under 16 were killed or seriously injured every week on roads in Great Britain
• Most children under 9 can't judge how fast vehicles are going or how far away they are
• The risk of a child pedestrian being involved in a road accident rises when they start school and then rises again when children start secondary school

THINK! Strategy for child pedestrians

Walking is good for children's health and fitness and we support parents who encourage their children to walk as much as possible.

But THINK! also takes child pedestrian safety very seriously. Over the years campaigns such as the Green Cross Code, Hedgehogs and regional Be Safe Be Seen activities have helped children to follow safety guidelines. More recently the Tales of the Road campaign using animated characters tells a series of cautionary tales each focusing on a different aspect of road safety. To view our campaigns please use the campaign tab above.  

Results

The Government has set a target to reduce the number of children killed or seriously injured on the road by 50 per cent by 2010, compared to the average number from 1994-1998.

By 2007 this figure had fallen by 55 per cent and we are working to cut numbers still further.