THINK! Road Safety Campaign [16 May 2011]

THINK! is the Department for Transport's road safety publicity brand that covers many campaign areas, including child and teen road safety, Drink Drive, Speed, Seatbelts, Fatigue, Mobiles, Drug Drive, Driving for Work and Motorbikes. THINK! research is undertaken for a variety of reasons including; To measure how well our campaigns are performing, To gain a better understanding of what type of communications will be most effective, To obtain strategic insight into how to effect behavioural change through communications.