Project: Transport Direct - Review On Existing Research On Travel Information And Retailing

Reference: UG423A

Last update: 11/11/2003 09:25:25


The main objective of this project is to produce a comprehensive review of previous, current and planned research in areas of relevance to Transport Direct.


Transport Direct was announced in July 2000 as part of the Government's ten year spending plan for transport. It is an ambitious Programme to provide the U.K. with a travel information service that can present the public with the opportunity to compare travel options across public and private transport modes. Using the Internet as its principal delivery medium it seeks to offer a one-stop-shop journey planning, booking and payment service, complemented with real-time update information.

As part of the Transport Direct Programme the Department for Transport, Local Government and the Regions expects a need to commission specific elements of research to assist in moving the Programme forward. To inform its decisions in this context a comprehensive review of previous, current and planned research in areas of relevance to Transport Direct was commissioned.


University of Southampton
Transportation Research Group, Dept of Civil and Environmental Engineering, Southampton, Hampshire, SO17 1BJ

Contract details

Cost to the Department: £20,000.00

Actual start date: 01 June 2001

Actual completion date: 30 November 2001


Traveller Information Systems Research: A Review and Recommendations for Transport Direct
Author: DTLR
Publication date: 31/08/2001
Source: DfT Website
More information:

Summary of results

  1. The review has covered over 200 reports, papers and other articles addressing research in the U.K., North America, Europe and Australasia.

    These are now catalogued as the Transport Direct Research Compendium. This report draws on the material within the Compendium to discuss a broad range of issues that impinge upon the aims of Transport Direct. The report identifies 13 topic areas covering:
    1. consumer demand for information;
    2. information requirements of the end user;
    3. embracing walk, cycle and car information;
    4. the importance of awareness and marketing;
    5. effects of information on behaviour;
    6. willingness to pay for information;
    7. the importance of partnership and buy-in;
    8. making the business case;
    9. media and presentation formats;
    10. feasibility of including retailing with information;
    11. technical standards and technological solutions;
    12. integration of real time systems into travel information systems; and
    13. interpreting integration and distinguishing it from coordination.

    For each of these areas the report assesses the coverage, findings and limitations of research to date. In some areas a paucity of research is highlighted. In light of the review findings and an assimilation of key issues, a research recommendation is put forward for each area.

Departmental Assessment Status: Project completed prior to the implementation of the Departmental publicaitons scheme.