Project: Child tracking research Waves 3 & 4, March 2007

Reference: 5624/8

Last update: 16/05/2011 11:01:50

Objectives

Track the effectiveness of the advertising for the Hedgehogs campaign.

Description

In 2006, child advertising tracking research was introduced to evaluate the awareness and impact of the child and teen road safety campaigns. The research is carried out by independent research agency Childwise

Contractor(s)

Child Wise
111 Queens Road, Norwich, Norwich, East Anglia, NR1 3PL
01603 630054

Contract details

Cost to the Department: £33,000.00

Actual start date: 01 April 2006

Actual completion date: 08 March 2007

Publication(s)

Child Tracking Research Waves 3 & 4, March 2007
Author: Childwise
Publication date: 08/03/2007
Source: Childwise
More information: http://www.thinkroadsafety.gov.uk/research/ppt/2007-03.ppt

Summary of results

  1. Project successfully completed, results reported and implemented.