Reference: DMAT W2
Last update: 08/01/2007 12:55:01
The main objectives of the research were:
- Measure levels of awareness and use of Directgov Motoring amongst DVO Group target customers
- Measure use of specific DM transactions
- Measure users' satisfaction with the website
- Gauge potential use of the website by those that are currently unaware of it, or who have not used it before
-Monitor changes in these measurements over time
To meet the research objectives a question module was developed for inclusion within the BritishMarket Research Bureau's weekly face to face omnibus.
The second of the four omnibus waves was carried out during the week 12th to 18th October.
Saunders House, 53 The Mall, Ealing, W5 3TE
Cost to the Department: £14,500.00
Actual start date: 12 October 2006
Actual completion date: 30 November 2006