Project: Directgov Motoring Awareness Tracking: Wave 1 Results

Reference: DMAT W1

Last update: 08/01/2007 12:54:11


- Measure levels of awareness and use of Direcgov Motoring amongst DVO Group target customers

- Measure use of specific DM transactions

- Measure users' satisfaction with the website

- Gauge potential use of the website by those that are currently unaware of it, or who have not used it before

- Monitor changes in the measurements over time


To meet the research objectives a question module was developed for inclusion within the BritishMarket Research Bureau's weekly face to face omnibus.

The first of four omnibus waves was carried out during the week 6th - 12th April 2006.


BMRB Direct
Saunders House, 53 The Mall, Ealing, W5 3TE

Contract details

Cost to the Department: £17,000.00

Actual start date: 06 April 2006

Actual completion date: 30 June 2006

Summary of results

  1. Key results are:
    . Awareness of Directgov amongst private motorists is 40%
    . Awareness of Directgov / Motoring amongst private motorists is 12%
    . Usage of Directgov / Motoring amongst private motorists is 10%
    . Satisfaction amongst those that had used Directgov Motoring is 81%

    The report also provides useful information on demographic profiles and attitudes of private motorist users and non-users of Directgov Motoring.