Last update: 28/06/2007 16:33:32
DfT's attitudinal research has tended to focus on public perceptions. It is equally as important that we understand the attitudes of business, to test the acceptability of key transport policies, to understand underlying attitudes, to understand the impact of our policies, and to explore how knowledge and understanding shifts over time. The feasibility study will ensure that any business surveys undertaken by DfT are representative, explore the most cost-effective methods and recommend the types of respondent we should be targeting within organisations.
The feasibility study will examine options for taking forward a cost-effective national tracking survey of business attitudes and also explore options for understanding business attitudes at a local level. This will include; a process of prioritising DfT evidence needs in relation to business attitudes; a review of existing practice in UK business surveys; and an assessment of the most appropriate options for meeting DfT's needs from business surveys.
A final report will be produced with clear options and recommendations that will enable us to take forward cost-effective surveys of businesses in the future.
MORI (Market and Opinion Research International Ltd)
MORI House, 79-81 Borough Road, London, SE1 1FY
+44 (0)20 7347 3000
Cost to the Department: £49,700.00
Actual start date: 04 August 2005
Expected completion date: 30 November 2007