Last update: 31/07/2007 11:11:23
To track public staisfaction with the overall level of travel informationn and the impact of the Transport Direct programme has on this;
To monitor the effectiveness of marketing tools in raising public awareness of Transport Direct and specifically the Transport Direct Portal; and
To provide feedback that will assist with the development of the portal.
As part of the evaluation of Transport Direct we wish to establish an ongoing tracking Survey to conduct a representative survey of the general public.
The first survey would establish a baseline prior to the launch of the Transport Direct portal.
Office for National Statistics
Government Buildings, Cardiff Road, Newport, NP9 1XG
NOP Research Group, Ludgate House , 245 Blackfriars Road, London, SE1 9UL
0207 890 9779
Cost to the Department: £246,609.00
Actual start date: 07 April 2004
Actual completion date: 31 March 2007
MR09 Tracking Survey
Author: NOP GfK Consumer Services
Publication date: 13/03/2007
Source: Transport Direct Website
More information: http://www.dft.gov.uk/transportdirect/research/futuredevelopment