Project: Market Research MR01

Reference: UG432A

Last update: 26/03/2004 15:48:36

Objectives

To conduct research amongst the general public to investigate the extent to which access/egress modes are perceived as barriers to considering public transport as a modal option, particularly the need to walk to/from services.

Description

The value of information about these modes (in addition to that for the main mode) in engendering confidence and perceived convenience of public transport overall, detailing the type and format of information sought

Contractor(s)

MORI (Market and Opinion Research International Ltd)
MORI House, 79-81 Borough Road, London, SE1 1FY
+44 (0)20 7347 3000

Contract details

Cost to the Department: £21,950.00

Actual start date: 13 February 2002

Actual completion date: 31 August 2002

Publication(s)

MR01 End Legs & Interchanges - Final report
Author: MORI
Publication date: 31/10/2002
Source: DfT Website
More information: http://www.dft.gov.uk/stellent/groups/dft_control/documents/contentservertemplate/dft_index.hcst?n=8105&l=3

Summary of results

  1. In general there is little consideration given to end legs of journeys when planning a journey and choosing the main journey mode - many people consider information on the main mode to be both adequate and sufficient at the pre-trip stage.
    Concerns regarding end legs only arise when significant inconvenience may arise such as by a mother encumbered with several young children or an elderly person carrying luggage or delay in arriving for a pre-arranged meeting - access/egress modes are also of particular concern to the disabled.
    Most people are not 'put off' a public transport journey simply because it requires an interchange as long as they know where they need to go to make the connection and what this transfer will involve.
    Several participants voiced the desire to have real time information on the actual journey possibly by text message to a mobile phone.
    Whilst a number of information needs associated with end-legs and interchanges have been identified in this research, in nearly all cases such information is classed as a 'nice to have' for some people.