Project: Transport Direct: Plusbus Integrated Ticketing

Reference: UG506

Last update: 11/11/2003 15:07:58

Objectives

The aim of this project is to:

1. measure the awareness of the PlusBus scheme;
2. measure customer satisfaction;
3. review the scheme and its effectiveness.

Description

Train and bus companies have been working jointly (under an umbrella organisation Journey Solutions) to create joined up ticketing between modes. A first scheme, known as 'PlusBus' was launched in autumn 2002. This project will measure the awareness of the PlusBus scheme, measure customer satisfaction and review the scheme and its effectiveness.

Contractor(s)

Lawes Consulting Ltd
Basement 1/653 High Road, London, N12 0DZ
07939020466

Contract details

Cost to the Department: £33,720.00

Actual start date: 30 October 2002

Actual completion date: 30 March 2003

Publication(s)

Journey Solutions
Author: Lawes Consulting Ltd
Publication date: 01/06/2003
Source: Transport Direct Website
More information: http://www.transportdirect.gov.uk/research/programme.htm

Summary of results

  1. Results indicated that posters and leaflets at the station were the promotions most likely to be noticed.
    The research concluded that the concept of PlusBus has a greater appeal among the key audiences for bus travel.
    Generally travellers perceive the idea of integrated ticketing as good as it offers freedom of choice and makes public transport more accessible.