Last update: 10/11/2003 14:38:21
The aim of this project is to establish what the public wants from Transport Direct, which aspects they will use and whether it will have any impact on their travel behaviour.
Transport Direct can only go ahead with the support of transport operators and others. Transport operators have already indicated that they would like to see evidence of public demand for the service before committing time and resources to the programme. This market research will canvass opinions from the general public to help inform the future direction of the Transport Direct programme.
There are four areas of research. This contract covers only two of these areas.
MR02 - Travelling by Car
This project seeks to assess the types of information that would be useful to travellers considering a door-to-door journey by car:
- information that would assist in the mode choice decision
- information that would assist in making the journey itself.
It will assess how such information preferences vary by type of person, type of journey and the journey purpose
MR03 - Ticketing, Real-Time Information, and Willingness to Pay
This project involves qualitative research to determine the types of factors or issues that will influence the demand for key components to Transport Direct, in addition to the journey planning facility, namely: ticket purchase and booking facilities; and real time information.
A second objective of the project is to assess the extent to which people would be prepared to pay for Transport Direct; for what, how and how much?
Transport and Travel Research Ltd (Oxon)
30 High Street, Woodstock, Oxfordshire, OX20 1TG
Cost to the Department: £43,555.00
Actual start date: 12 February 2002
Actual completion date: 27 August 2002
Travelling by Car
Author: I Bewick, P Barham, D Fereday
Publication date: 04/11/2002
Source: DfT Website
More information: http://www.dft.gov.uk/stellent/groups/dft_control/documents/contentservertemplate/dft_index.hcst?n=8105&l=3
Departmental Assessment Status: Project completed prior to the implementation of the Departmental publicaitons scheme.