THINK! research
| Publisher: | Department for Transport |
| Publication type: | Research report |
| Published date: | 6 June 2011 |
| Modified date: | 17 May 2012 |
| Mode/topic: | Road safety, Science and research |
THINK! Annual surveys
The focus of the THINK! Annual Survey research is on measuring road safety attitudes and behaviour among the British population.
- 2011 annual survey (PDF – 4,263 KB)
- 2010 annual survey (PDF – 473 KB)
- 2009 annual survey (PDF – 670 KB)
- 2008 Annual Survey (PDF – 655 KB)
- 2006 annual survey (PDF – 535 KB)
Drink driving
- 2010 Post Drink Driving ‘Personal Consequences’ Campaign Tracking (PDF – 551 KB)
- 2009 Post Drink Driving ‘Personal Consequences’ Campaign Tracking (PDF – 321 KB)
- 2009 Drink driving ‘Personal Consequences’ post campaign evaluation (PDF – 332 KB)
- 2008 Drink driving ‘Personal Consequences’ post campaign evaluation (PDF – 447 KB)
- 2008 Drink Drive Report (PDF – 248 KB)
- 2007 Post Drink Drive / post Speed / post Mobiles survey (PDF – 1,047 KB)
- 2007 Pre Drink Drive / post Speed / post Mobiles survey (MS PowerPoint – 1,218 KB)
- 2007 Drink Drive strategic development research (MS PowerPoint – 1,937 KB)
- 2007 Post Drink Drive campaign (PDF – 559 KB)
Speed
- 2009 Pre Speed ‘Live With It’ Campaign (PDF – 268 KB)
- 2008 Speed Campaign: Creative Development Research – Phase 2 (MS PowerPoint – 2048 KB)
- 2008 Speed Campaign: Creative Development Research (MS PowerPoint – 2000 KB)
- 2008 Post Speed (MS Power Point – 672 KB)
Motorcycling
- THINK! motorcycle road safety campaign evaluation: ‘Named Rider’ summer 2011 campaign (PDF – 1800 KB)
- 2010 Post Motorcycles ‘Named Rider’ Campaign Tracking (PDF – 674 KB)
- 2010 Named Rider Post Campaign Research Summary (PDF – 1024 KB)
- 2009 Motorcycles Campaign – Creative Development Research, Phase 1 (MS PowerPoint – 7066 KB)
- 2009 Motorcycles Campaign – Creative Development Research, Phase 2 (MS PowerPoint – 8294 KB)
- 2009 Post Motorcycle and Speed Campaigns (PDF – 431 KB)
- 2007 Motorcycles BSB mid-season report (MS PowerPoint – 1,645 KB)
- 2007 Motorcycles advertising tracking (MS PowerPoint – 1,024 KB)
Child / Teenager
This research measures awareness and outtake of the Tales of the Road campaign amongst the target audience, and examines road safety behaviour and attitudes.
- 2011 Tales of the Road campaign evaluation (PDF – 7027 KB)
- 2010 Tales of the Road campaign evaluation
- July 2011: THINK! Primary Education Materials Evaluation: Interim Report Stage 1 (PDF – 1024 KB)
- July 2011: THINK! Primary Education Materials Evaluation: Final Report Stage 2(PDF – 3379 KB)
- 2009 Tales of the Road – debrief (PDF – 3277 KB)
- 2009 Tales of the Road – analysis (PDF – 269 KB)
- 2008 Teenage Road Safety Advertising Tracking (PDF – 2048 KB)
- 2008 Child road safety Qualitative research(PDF 698 KB)
- 2008 Parental Road Safety Advertising (CopyCat) Tracking Report (PDF – 3482 KB)
- 2008 Parental Road Safety Advertising (CopyCat) Tracking Presentation (MS PowerPoint – 2048 KB)
- 2007 CopyCat advertising tracking (MS PowerPoint – 1,657 KB)
- 2007 Teenage road safety advertising tracking (MTV) (PDF – 2,247 KB)
- 2007 Teenage road safety advertising tracking (PDF – 1,827 KB)
- 2007 Teen road safety advertising tracking (MS PowerPoint – 4,862 KB)
- 2007 Child road safety advertising tracking (PDF – 1,473 KB)
- 2007 Child, Teen and Parent attitudinal research (MS PowerPoint – 844 KB)
- 2007 Child, Teen and Parent qualitative research (MS PowerPoint – 356 KB)
- 2006 Post Child Restraints and pre Mobiles campaigns (PDF – 686 KB)
- 2006 Child Road Safety advertising tracking (MS PowerPoint – 4,392 KB)
Seat belts
- 2009 Post Seat Belts Campaign Tracking (PDF – 214 KB)
- 2008 Pre Seat Belts Campaign Tracking (PDF – 123 KB)
- 2008 Seat belts Strategic Development Research (PDF – 227 KB)
Drug driving
- 2009 Drug Drive creative development research (PDF – 2,788 KB)
- 2009 Drug Drive strategic development research (PDF – 2,622 KB)
- 2009 Post Drug Driving ‘Eyes’ Campaign Tracking (PDF – 681 KB)
- 2009 Pre Drug Driving ‘Eyes’ Campaign Tracking (PDF – 220 KB)
- 2006 Drug driving campaign evaluation (MS PowerPoint – 2,603 KB)
