ACT ON CO2 communications campaign research

ACT ON CO2 campaign aims and key performance measures 2007/08

Summary of the Department for Transport ACT ON CO2 campaign aims and evaluation measures for the car purchasing and smarter driving strands.

Published:

27 February 2008

ACT ON CO2 campaign benchmark research: Smarter driving and car purchasing February 2007

Research carried out for the Department for Transport in January 2007, prior to the launch of the ACT ON CO2 campaign. The survey was designed to act as a benchmark measurement to establish initial attitudes and behaviours around car purchasing, smarter driving and environmental issues in general.

ACT ON CO2 first post campaign research: Smarter driving awareness and communication May 2007

Research carried out for the Department of Transport in April 2007 for the ACT ON CO2 campaign. The survey was designed to measure reactions to the first set of activity around smarter driving behaviour.

ACT ON CO2 second post campaign research: Smarter driving awareness and communication July 2007

Research carried out by the Department of Transport in June 2007 for the ACT ON CO2 campaign. The survey was designed to measure reactions to the second wave of activity around smarter driving behaviour.

ACT ON CO2 campaign first post wave research:Car purchasing awareness and communication September 07

Research carried out by the Department of Transport in September 2007 for the ACT ON CO2 campaign. The survey was designed to measure reactions to the first wave of activity around car purchasing behaviour.

ACT ON CO2 post campaign research: Smarter driving and car purchasing March 2008

Research carried out for the Department for Transport in January and February 2008. The survey was designed to measure reactions to activity around car purchasing behaviour, smarter driving behaviour, awareness and usage of the ACT ON CO2 website.