Comparative colour-coded labels for passenger cars
Table of contents
- Introduction
- Background
- Methodology
- Detailed Breakdown of Showroom Research
- Reporting
- Summary of Findings
- 1. The Importance of Environmental Concerns for Car Buyers
- 2. Car Buyers' Interest in Environmental Information
- 3. Using Environmental Labels in Showrooms
- Key Findings from the Focus Groups
- Factors when buying a car
- Information used when buying a car
- Consideration of Environmental Issues
- Concept Labels
- Key Findings: Showroom Research
- Interest in the Labels
- Sources of Information
- Ratings of the Labels: Car Buyers
- Ratings of the Label: Salesroom staff
- Appendices
- Comparative Colour Coded Label
- Topline Results
- Checklists and Questionnaires
- Interview with Salesperson
