Printed elements
A range of generic and editable materials for printing have been developed to provide local organisations with a suite of communication tools to help raise awareness and inform people in their local area of the changes to the bus concession that began on 1st April 2008.
We’ve worked closely with Travel Concession Authorities and key stakeholders around England to ensure that the Toolkit is as flexible and simple to use as possible. So we’ve made sure that you can use and personalise all or any of the communication elements in the Toolkit to make the campaign unique to your area. And we’ve also worked to ensure that – in most cases – getting any materials printed is as simple as supplying the relevant files available on this site straight to your printer and they’ll do the rest for you. You’ll find full instructions on how to produce each element in the downloadable zip files.
Below is a list of the printed elements available electronicallyTo view an item click on ‘View PDF’ – this will show you what the element looks like, what parts of it can be edited and what you will need to provide to your printer in order for them to tailor it. Please note that you will need Adobe Acrobat software in order to edit the PDF files. If you think you might want to use the element, save the PDF to your computer for future reference.
To download the files needed to produce an item click on ‘Download WinZip file’ – this will contain the artwork files (including images and fonts) that your printer will need and a PDF containing further details and instructions on how to use the element and have it produced. Each WinZip file contains artwork for the element (.qxd file); images for the artwork; fonts; font licence agreement; instructions on how to use and produce the element (.doc file); and low resolution PDF of the element.
Local press full page advert
Full page ad to run in local press - can be personalised.
Instructions
View an item
- View PDF - Local press full page ad (Colour) (PDF, 2MB)
- View PDF - Local press full page ad (Mono) (PDF, 553KB)
Download files
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Download WinZip file of local press full page advert (WinZip, 24.3MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
Local press half page advert
Half page ad to run in local press - can be personalised.
Instructions
View an item
- View PDF - Local press colour half page ad (Colour) (PDF, 587KB)
- View PDF - Local press monohalf page ad (Mono) (PDF, 178KB)
Download files
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Download haldf page ad as a WinZip file (WinZip, 23.6MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
A3 poster – generic
Poster to be displayed by stakeholders.
Instructions
- How best to use the A3 poster (PDF, 17KB)
View an item
- View PDF - A3 poster: generic (PDF, 2.04MB)
Download files
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Download A3 poster as a WinZip file (WinZip, 23.1MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
A3 poster – editable
Poster to be displayed by stakeholders – can be personalised to TCA.
Instructions
- How best to use the A3 editable poster this item (PDF, 17KB)
View an item
- View PDF - A3 poster: editable (PDF, 2.02MB)
Download files
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Download the A3 poster - editable as a WinZip file (WinZip, 20.6MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
A5 postcard
Postcard to be used by stakeholders - can be personalised.
Instructions
- How best to use the A5 postcard (PDF, 17KB)
View an item
- View PDF - A5 postcard (PDF, 555KB)
Download files
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Download A5 postcard as a WinZip file (WinZip, 20.2MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
A5 info leaflet - generic
Information leaflet to be used by stakeholders.
Instructions
- How best to use the A5 genericc leaflet (PDF, 19KB)
View an item
- View PDF - A5 info leaflet: generic (PDF, 828KB)
Download files
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Download A5 info leaflet generic as a WinZip file (WinZip, 29.5MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
A5 info leaflet - editable
Information leaflet to be used by stakeholders – can be personalised.
Instructions
- How best to use the A5 editable info leaflet (PDF, 19KB)
View an item
- View PDF - A5 info leaflet: editable (PDF, 642KB)
Download files
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Download A5 editable info leaflet as a WinZip file (WinZip, 20.5MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
Leaflet to be sent with pass
Leaflet for bus pass fulfilment DM pack - can be personalised.
Instructions
View an item
- View PDF - Leaflet to be sent with pass (PDF, 303KB)
Download files
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Download the l
eaflet for bus pass fulfilment DM pack as a WinZip file (WinZip, 20.5MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
Letter to be sent with pass
Letter for bus pass fulfilment DM pack - can be personalised.
Instructions
View an item
- View PDF - Letter to be sent with pass (PDF, 39KB)
Download files
Outer envelope for sending pass
Outer for bus pass fulfilment DM pack - can be personalised.
Instructions
View an item
- View PDF - Outer envelope for sending pass (PDF, 11KB)
Download files
Direct mail pack - outer
Outer for direct mail pack - can be personalised.
Instructions
- How to best use the outer for direct mail pack (PDF, 22KB)
View an item
- View PDF - Direct mail pack - outer (PDF, 22KB)
Download files
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Download the outer for direct mail pack WinZip file (WinZip, 719KB)
Direct mail pack - letter
Outer for community centre pack - can be personalised.
Instructions
View an item
- View PDF - Direct mail pack: letter A (PDF, 35KB)
- View PDF - Direct mail pack: letter B (PDF, 35KB)
Download files
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Download outer for community centre packWinZip file (WinZip, 1MB)
Community Centre pack – outer
Outer for community centre pack - can be personalised.
Instructions
- How to best use outer for community centre pack (PDF, 23KB)
View an item
- View PDF - Community Centre Pack: Outer (PDF, 23KB)
Download files
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Download outer for community centre pack WinZip file (WinZip, 719KB)
Community Centre pack - letter
Letter for community centre pack - can be personalised.
Instructions
- How to best use letter for community centre pack (PDF, 23KB)
View an item
- View PDF - Community Centre Pack: Letter (PDF, 34KB)
Download files
Community Centre pack - poster
Poster for community centre pack - can be personalised.
Instructions
- How to best use poster for community centre pack (PDF, 23KB)
View an item
- View PDF - Community Centre Pack: Poster (PDF, 47KB)
Download files
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Download poster for community centre packWinZip file (WinZip, 915KB)
Inside bus panel – standard
Standard-sized advertising panel for TCAs to run in local buses - can be personalised.
Instructions
View an item
- View PDF - Inside bus panel: standard (PDF, 116KB)
Download files
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Download standard-sized advertising panel for TCAs to run in local buses Winzip file (WinZip, 20.4MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
Inside bus panel – large
Large-sized advertising panel for TCAs to run in local buses - can be personalised.
Instructions
View an item
- View PDF - Inside bus panel: large (PDF, 136KB)
Download files
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Download large-sized advertising panel for TCAs to run in local buses WinZip file (WinZip, 20.4MB)
NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).
PowerPoint presentation template
Presentation template to help explain the new concession to potential users and stakeholders - can be personalised.
Instructions
- How to best use the presentation template (PDF, 14KB)
Download files
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Download presentation template WinZip file (WinZip, 3.5MB)
Website text
Text to be put on TCAs website to provide information about the new concession. Can be used as landing page if using web banner ads – can be personalised to TCA.
Instructions
- How to best use text to be put on TCAs website (PDF, 13KB)
Download files
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Download text to be put on TCAs websiteWinZip file (WinZip, 2.9MB)
Web banner ad – local CTA, gif version
Gif website banner ad to run on local websites. Call to action directs browser to TCA.
Instructions
- How to best use local CTA Gif website banner (PDF, 16KB)
Download files
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Download Gif website banner local CTA WinZip file (WinZip, 18KB)
Web banner ad – central CTA, gif version
Gif website banner ad to run on local websites. Call to action directs browser to www.direct.gov.uk/buspass
Instructions
- How to best use the central CTA, gif version (PDF, 16KB)
Download files
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Download central CTA, gif version Winzip file (WinZip, 18KB)
Web banner ad – local CTA, flash version
Flash website banner ad to run on local websites. Call to action directs browser to TCA.
Instructions
Download files
Web banner ad – central CTA, flash version
Flash website banner ad to run on centrall websites. Call to action directs browser to www.direct.gov.uk/buspass
Instructions
Download files
- Download Flash website banner ad central CTA WinZip file (WinZip, 18KB)
For related documents, pages and internet links, see the column on the right.


External website
Pop-up window
Rich text format file
Adobe PDF file
Word file
Excel file
WinZip file