England's Bus Pass Communication Toolkit
The elements of this Toolkit have been designed by the Department for Transport’s communications team as a resource for organisations delivering or supporting the new Bus Concession April 2008.
The overall aim of the Toolkit is to assist local organisations in effectively communicating information about the new Bus Concession April 2008 to potential users, the wider public and broader stakeholder community.
The Toolkit aims to minimise the time and cost associated with local awareness campaigns by providing printable resources (press, leaflets, DM and posters), suggestions on campaign planning and also templates for PR materials.
The content of the Toolkit has been guided by professionals across the voluntary, corporate and public sector and we hope it will provide you with everything you need for a successful launch campaign.
Below you can see the national press ad – all of the printed elements of the Toolkit follow the style of this creating a completely integrated campaign. You can save a copy of the national ad for your reference by clicking on 'National press advert'.
- National press advert (PDF, 156KB)
England’s 2008 Bus Concession toolkit guide (914 kb)
This is the full toolkit guide in one document. In it you will find information on how to use all of the printed, public relations and support materials.
- Published:
- 20 December 2007
Toolkit feedback form (89 kb)
Your feedback is very important to us. As further additions to the toolkit may be made in the coming months, your comments can help influence the additional material provided by us to assist you. Please take five minutes to complete this form.
- Published:
- 21 December 2007
- Last update:
- 03 April 2008
Printed elements
A range of generic and editable materials for printing have been developed to provide local organisations with a suite of communication tools to help raise awareness and inform people in their local area of the changes to the bus concession that began on 1st April 2008.
- Published:
- 29 November 2007
- Last update:
- 30 March 2009
Bus operator material
The Bus operator elements of the Toolkit are intended to be placed in bus depots and staffrooms to help explain and inform bus drivers of the changes.
- Published:
- 20 December 2007
Public Relations elements
The Public Relations (PR) elements of the Toolkit are intended to provide local organisations with ideas about other ways to promote the concession in England and are an additional resource that can help to assist any advertising campaigns.
- Published:
- 29 November 2007
Bus concession pass providers in England
Your concessionary travel pass will be issued by the authority who administers you local concessionary travel scheme. If you currently have a bus pass, your new pass will be issued by the same authority that issues you present pass.
- Published:
- 29 November 2007
Contact details
- Published:
- 29 November 2007
For related documents, pages and internet links, see the column on the right.
