Printed elements

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A range of generic and editable materials for printing have been developed to provide local organisations with a suite of communication tools to help raise awareness and inform people in their local area of the changes to the bus concession that began on 1st April 2008.

We’ve worked closely with Travel Concession Authorities and key stakeholders around England to ensure that the Toolkit is as flexible and simple to use as possible. So we’ve made sure that you can use and personalise all or any of the communication elements in the Toolkit to make the campaign unique to your area. And we’ve also worked to ensure that – in most cases – getting any materials printed is as simple as supplying the relevant files available on this site straight to your printer and they’ll do the rest for you. You’ll find full instructions on how to produce each element in the downloadable zip files.

Below is a list of the printed elements available electronically

To view an item click on ‘View PDF’ – this will show you what the element looks like, what parts of it can be edited and what you will need to provide to your printer in order for them to tailor it. Please note that you will need Adobe Acrobat software in order to edit the PDF files. If you think you might want to use the element, save the PDF to your computer for future reference.

To download the files needed to produce an item click on ‘Download WinZip file’ – this will contain the artwork files (including images and fonts) that your printer will need and a PDF containing further details and instructions on how to use the element and have it produced. Each WinZip file contains artwork for the element (.qxd file); images for the artwork; fonts; font licence agreement; instructions on how to use and produce the element (.doc file); and low resolution PDF of the element

 

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Local press full page advert

Full page ad to run in local press - can be personalised.

Image: Local press full page ad (thumbnail)

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 24.3MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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Local press half page advert

Half page ad to run in local press - can be personalised.

Image: Local press half page advert

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 23.6MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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A3 poster – generic

Poster to be displayed by stakeholders.

Image: National bus pass toolkit - A3 poster – generic

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 23.1MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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A3 poster – editable

Poster to be displayed by stakeholders – can be personalised to TCA.

Image: National bus pass toolkit - A3 poster - editable (thumbnail)

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 20.6MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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A5 postcard

Postcard to be used by stakeholders - can be personalised.

Image: National bus pass toolkit - A5 postcard (thumbnail)

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 20.2MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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A5 info leaflet - generic

Information leaflet to be used by stakeholders.

Image: A5 info leaflet - generic (thumbnail)

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 29.5MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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A5 info leaflet - editable

Information leaflet to be used by stakeholders – can be personalised.

Image: A5 info leaflet - editable (thumbnail)

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 20.5MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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Leaflet to be sent with pass

Leaflet for bus pass fulfilment DM pack - can be personalised.

Image: DL fulfilment DM – leaflet (thumbnail)

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 20.5MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

     

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Letter to be sent with pass

Letter for bus pass fulfilment DM pack - can be personalised.

Image: DL fulfilment DM - letter (thumbnail)

Instructions

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Download files

 

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Outer envelope for sending pass

Outer for bus pass fulfilment DM pack - can be personalised.

Image: DL fulfilment DM - outer (thumbnail)

Instructions

View an item

Download files

 

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Direct mail pack - outer

Outer for direct mail pack - can be personalised.

Image: Direct mail pack - outer

Instructions

View an item

Download files

 

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Direct mail pack - letter

Outer for community centre pack - can be personalised.

Image: Direct mail pack - letter

Instructions

View an item

Download files

 

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Community Centre pack – outer

Outer for community centre pack - can be personalised.

Image: Community Centre pack – outer

Instructions

View an item

Download files

 

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Community Centre pack - letter

Letter for community centre pack - can be personalised.

Image: Community Centre pack - letter

Instructions

View an item

Download files

 

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Community Centre pack - poster

Poster for community centre pack - can be personalised.

Image: Community Centre pack - poster

Instructions

View an item

Download files

 

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Inside bus panel – standard

Standard-sized advertising panel for TCAs to run in local buses - can be personalised.

Image: Inside bus panel – standard

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 20.4MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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Inside bus panel – large

Large-sized advertising panel for TCAs to run in local buses - can be personalised.

Image: Inside bus panel – large

Instructions

View an item

Download files

  • Download WinZip file (WinZip, 20.4MB)
    NB Please note this is a large file which takes time to download. You may find it easier to right click on the link and select Save Target As (IE) or Save Link As (FireFox).

 

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PowerPoint presentation template

Presentation template to help explain the new concession to potential users and stakeholders - can be personalised.

Image: PowerPoint presentation template

Instructions

Download files

 

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Website text

Text to be put on TCAs website to provide information about the new concession. Can be used as landing page if using web banner ads – can be personalised to TCA.

Image: No preview available

Instructions

Download files

 

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Web banner ad – local CTA, gif version

Gif website banner ad to run on local websites. Call to action directs browser to TCA.

Image: Web banner ad – local CTA, gif version

Instructions

Download files

 

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Web banner ad – central CTA, gif version

Gif website banner ad to run on local websites. Call to action directs browser to www.direct.gov.uk/buspass

Image: Web banner ad – local CTA, gif version

Instructions

Download files

 

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Web banner ad – local CTA, flash version

Flash website banner ad to run on local websites. Call to action directs browser to TCA.

Image: No preview available

Instructions

Download files

 

 

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Web banner ad – central CTA, flash version

Flash website banner ad to run on local websites. Call to action directs browser to www.direct.gov.uk/buspass

Image: No preview available

Instructions

Download files

For related documents, pages and internet links, see the column on the right.